Effective as of January 1, 2008 |
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Issue |
Contents |
Deadline Date |
Mailing Date |
February |
Banner of Show Sires report, bull selection, performance education, calendar of events, female sale summary, marketing and management, industry news and developments |
January 20 |
February 15 |
May |
calendar of events, bull sale coverage, breeding management, marketing and management, industry news and developments |
April 20 |
May 10 |
August |
calendar of events, summer show coverage, herdsire issue |
July 20 |
August 15 |
October |
calendar of events, bull sale coverage, annual bull sale summary, marketing and management, industry news and developments |
September 30 |
October 15 |
December |
association news, calendar of events, marketing and mangement, industry news and developments |
November 30 |
December 15 |
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 |
Late ads will be subject to a penalty charge. |
(all $ in Canadian Dollars)
Position pages will be given to yearly contracts
4 ad contract offer a 15% discount (card ad exempt)
AD SIZES |
BW |
Full Colour |
Full Page
Finished page size: 8..5" x 11"
Add 1/4" per side for bleed to be 9" X 11.5" page size
Active page area: 7.5" X 9.875" |
$645 |
$960 |
2/3 Page
5 " X 9.875"
7.5" X 6.5"
|
$540 |
$765 |
1/2 Page
3.6" X 9.875" no bleed
7.5" X 4.875"
9" X 5.125" w .25" bleed 3 sides |
$450 |
$625 |
1/3 Page
2.4" X 9.875"
7.5" X 3.25"
|
$315 |
$465 |
1/4 Page
3.67" X 4.875"
1.8" X 9.875"
7.5" X 2.4" |
$250 |
$375 |
1/6 Page
2.4" X 4.875"
7.5" X 1.5"
|
$175 |
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1/8 Page
7.5" X 1.125"
3.67" X 2.4" |
$135 |
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1" Business Card
2.464" X 1.047"
(paid in advance one year - $375, discount $25, included in Charolais Banner and Charolais Connection) |
$350 |
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Classified Advertisements
1 column: 2.3" X 1"
2 column: 2.3" X 2"
(add $10 for 1 month on website) |
$80 |
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Line Screen - 133
Bleeds - allow 1/4" extra on each edge
NO Agency commission allowed on advertising rates.
Ready ads should be sent on either CD or Zip disk (Mac platform) as a Quark, Photoshop or Illustrator file. Please contact the office for specifics before sending your ad.
PHOTOS |
| $10 per picture |
| $20 for each photo taken by a fieldman |
| • All photos should be save at 300 dpi as a TIFF |
INSERTS, CATALOGUES & AD OVERRUNS |
Inserts and Catalogue prices upon request.
Ad overruns charged at $1 each |
SALE BUDGET
Minimum of 2 pages in Charolais Banner or 1 page in the Charolais Connection. A $250 SALE ATTENDANCE fee will be assessed - this includes a Charolais Banner fieldman to attend the sale, take pictures, work the ring and submit a sale report to be published in the magazine.
The Charolais Banner cannot be responsible for errors in advertisements received after the advertising deadline. The Charolais Banner reserves the right to refuse any advertisement. The Charolais Banner is not liable for any charges over and above the cost of the advertisement.
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The Charolais Banner is mailed to every Canadian Charolais breeder, an
assortment of other cattlemen in Canada, plus international breeders
totalling approximately 1200 subscribers.
The mailing list is 93% Canadian and 7% International. Of the 7%
international mailing, 76% is to the United States, the remainder reaches
Sweden, Australia, New Zealand, Switzerland, Ireland and China.
The Canadian list breaks down as follows: British Columbia 4%, Alberta 31%,
Saskatchewan 24%, Manitoba 15%, Ontario 12%, Quebec 11%,
New Brunswick 1%, Prince Edward Island 1%, Nova Scotia 1%. |
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