Charolais Banner Media Kit

Effective November 1, 2012

Charolais Banner • 124 Shannon Road • Regina, SK • S4S 5B1

EDITORIAL CALENDAR

Issue	Contents	Deadline Date	Mailing Date
February	Banner of Show Sires report, bull selection, performance education, calendar of events, female sale summary, marketing and management, industry news and developments	January 20	February 15
May	calendar of events, bull sale coverage, breeding management, marketing and management, industry news and developments	April 20	May 10
August	calendar of events, summer show coverage, herdsire issue	July 20	August 15
October	calendar of events, bull sale coverage, annual bull sale summary, marketing and management, industry news and developments	September 30	October 15
December	association news, calendar of events, marketing and mangement, industry news and developments	November 30	December 15

DEADLINES

Late ads will be subject to a penalty charge.

AD SPECIFICATIONS
(all $ in Canadian Dollars)
Position pages will be given to yearly contracts
4 ad contract offer a 15% discount (card ad exempt)

AD SIZES	BW	Full Colour
Full Page Finished page size: 8..5" x 11" Add 1/4" per side for bleed to be 9" X 11.5" page size Active page area: 7.5" X 9.875"	$725	$1050
2/3 Page 5 " X 9.875" 7.5" X 6.5"	$610	$840
1/2 Page 3.6" X 9.875" no bleed 7.5" X 4.875" 9" X 5.125" w .25" bleed 3 sides	$490	$685
1/3 Page 2.4" X 9.875" 7.5" X 3.25"	$345	$505
1/4 Page 3.67" X 4.875" 1.8" X 9.875" 7.5" X 2.4"	$285	$410
1/6 Page 2.4" X 4.875" 7.5" X 1.5"	$190	-
1/8 Page 7.5" X 1.125" 3.67" X 2.4"	$145	-
1" Business Card 2.464" X 1.047" (paid in advance one year - $375, discount $25, included in Charolais Banner and Charolais Connection)	$45	-
Classified Advertisements 1 column: 2.3" X 1" 2 column: 2.3" X 2" (add $10 for 1 month on website)	$80	-

Line Screen - 133
Bleeds - allow 1/4" extra on each edge
NO Agency commission allowed on advertising rates.
Ready ads should be sent on a CD or emailed as a pdf file.

Catalogue prices available upon request

PHOTOS

$10 per picture

$25 for each photo taken by a fieldman

• All photos should be save at 300 dpi as a JPG

INSERTS, CATALOGUES & AD OVERRUNS

Inserts and Catalogue prices upon request.
Ad overruns charged at $1 each

SALE BUDGET
A $400 SALE ATTENDANCE fee will be assessed, plus 2 pages in the Charolais Banner or 1 page in the Charolais Connection. This includes a Charolais Banner fieldman to attend the sale, take pictures, work the ring and submit a sale report to be published in the magazine.

The Charolais Banner cannot be responsible for errors in advertisements received after the advertising deadline. The Charolais Banner reserves the right to refuse any advertisement. The Charolais Banner is not liable for any charges over and above the cost of the advertisement.

DEMOGRAPHICS
The Charolais Banner is mailed to every Canadian Charolais breeder, an
assortment of other cattlemen in Canada, plus international breeders
totalling approximately 1200 subscribers.

The mailing list is 93% Canadian and 7% International. Of the 7%
international mailing, 76% is to the United States, the remainder reaches
Sweden, Australia, New Zealand, Switzerland, Ireland and China.

The Canadian list breaks down as follows: British Columbia 4%, Alberta 31%,
Saskatchewan 24%, Manitoba 15%, Ontario 12%, Quebec 11%,
New Brunswick 1%, Prince Edward Island 1%, Nova Scotia 1%.