Effective as of January 1, 2008 |
|
Issue |
Contents |
Mailing Date |
February |
bull selection, calving, feed management, performance
education, herd health, calendar of events, industry news and developments |
end of January |
March |
bull selection, calving, feed management, performance
education, herd health, calendar of events, industry news and developments |
first of March |
Fall |
herd health, fall herd management, marketing, replacement
females, culling, feed management, weaning, calendar of events, industry news and developments |
mid October |
|
 |
February issue is mailed end of January
March issue is mailed the first of March
Fall issue is mailed mid October
Deadlines
February - January 9th
March - February 13th
Fall - September 30th |
 (all $ in Canadian Dollars)
AD SIZES |
BW |
Full Colour |
Full Page
7.375" X 9.625" no bleed
8.625" X 11" bleed
Active Area 7.375" X 9.625" |
$1000 |
$1350 |
2/3 Page
4.75 X 9.625"
7.375" X 6.68 "
8.625 X 7.0 w/bleed 3 sides (top, left, right only)
|
$750 |
$1050 |
1/2 Page
3.625" X 9.625"
7.375" X 4.785 " |
$625 |
$875 |
1/3 Page
2.35" X 9.625"
4.75" X 4.8"
7.375" X 3.175" |
$475 |
$675 |
1/4 Page
3.625" X 4.75"
1.75" X 9.625"
7.375" X 2.35" |
$400 |
$575 |
1/6 Page
2.35" X 4.78 "
3.65" X 3.175"
7.375" X 1.6" |
$300 |
- |
1/8 Page
7.375" X 1"
1.75" X 4.7"
3.5" X 2.25" |
$200 |
- |
Classified (2.25" X 1"; 2 col: 2.25" X 2" ad)
(add $10 for 1 month on website) |
$140 |
$10 |
Margins (facing pages)
Top: .375" | Bottom .5" | Inside .375" | Outside .375" | Footer at 10.125"
Page Size 8.125" X 10.5" finished size
bleed of .25": 8.625" X 11"
Active Page Area 7.375" X 9.625"
Line Screen - 133
Bleeds - allow 1/4" extra on each edge
NO Agency commission allowed on advertising rates.
Ready ads should be sent on either CD or Zip disk (Mac platform) as a Quark, Photoshop or Illustrator file. Please contact the office for specifics before sending your ad.
PHOTOS |
| $10 per picture |
| $20 for each photo taken by a fieldman |
| • All photos should be save at 300 dpi as a TIFF |
AD OVERRUNS |
Ad overruns charged at $1 each |
SALE BUDGET
Minimum of 1 page to be put in an issue prior to the sale. A $250 SALE ATTENDANCE fee will be assessed - this includes a Charolais Banner fieldman to attend the sale, take pictures, work the ring and submit a sale report to be published in the magazine.
The Charolais Connection cannot be responsible for errors in advertisements received after the advertising deadline. The Charolais Connection reserves the right to refuse any advertisement. The Charolais Connection is not liable for any charges over and above the cost of the advertisement.
|
The Charolais Connection is mailed to every Canadian Charolais Banner
subscriber and every Canadian Charolais bull buyer for the last five years,
totalling approximately 13,000 readers.
99.3% Canadian readers
0.7% International readers
The Canadian reader breakdown is as follows: British Columbia 3%,
Alberta 32%, Saskatchewan 26%, Manitoba 16.4%, Ontario 7%, Quebec 13%, New Brunswick 1%, Nova Scotia 1%, Prince Edward Island .6%. |
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