
Donna & Dennis McMorris

The cattle
industry has always been a part of our farming operation. Previously,
we purchased purebred Charolais bulls to use in our commercial
herd. We all have dreams and sometimes dreams become a reality.
Our dream was to own a purebred Charolais cattle herd. Our interest
was captured when we were told about a specialized cattle sale
in Alberta, called Red Bonanza. Once we saw the Red Factor Charolais
cattle it became CRYSTAL clear as to the pathway that we would
pursue in the development of our purebred Charolais herd.
Our next
plan of action was to "colour up" our existing Charolais
herd. We thus began breeding "Red Factor" genetics.
After 10
years of intense selecting and breeding, our purebred herd is
definitely red factor. As we visually examine our current herd,
the dream and desire to have purebred Red Factor Charolais has
become a reality. Our herd is composed of 140 Red Factor purebreds.
How red is red? Double Red, Triple Red, and Four Generations
Red. The herd sires that we use are all red factor and all the
females (cows and heifers, purebred and commercial) are all
bred to Purebred Red Factor Charolais herdsires.
Our Vision,
Mission and Value Statement reflects our desire to develop a
business plan with cattlemen nationally and internationally
by promoting the following:
Purebred outcross pedigrees with Red Factor Genetics
Exportable Red Factor Genetic Semen
Female Flusing Programs with Red Factor Genetics
Feeder/Finishing on farm programs with Red Factor Genetics